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What is Undeliverable as
Addressed Data
According to the US Post Office:
- In a recent year, over
six billion pieces of mail were Undeliverable as
Addressed.
- Having the correct address ensures that your mailings reach
all of the intended recipients, maximizing your profits and your mailings success!
Why would I need the
Super Cleanse if I use NCOA and CASS/DPV on a regular basis?
However, even after using NCOA and CASS/DPV, marketers still experience significant UAA mail volumes.
Why?
Because there are
other causes of UAA mail that the current hygiene products will not catch,
including:
- People who move and do
not report it to the USPS.
(Up to 40% of all moves are not reported to the USPS).
- Address is valid, but the addressee does not
reside at that location due to death, divorce, set-up/data entry errors, etc.
- Remember, CASS/DPV only certifies a valid delivery point but does not certify
the addressee.
- Missing apartment numbers.
With
those statistics and the cost of a mailing piece averaging $0.65 per piece,
How Much Money are you Throwing Away???
Take a moment and calculate the Printing, Mailing and Postage costs you’re
throwing down
the drain if your mail is not reaching your prospects.
Lets assume a 5% match at .65 per
mail piece (Postage plus Printing):
Mailing
Savings
Pieces fixed or removed
10,000
$ 325.00
500
100,000
$ 3250.00
5,000
1,000,0000
$32,500.00
50,000
Now lets assume the response rate
was 5% and the average value of a sale was $150.
Sales from
Revenue From
Mailing
Pieces Fixed
Fixed Records
Increased Sales
10,000
500
25
$ 3,750.00
100,000
5,000
250
$ 37,500.00
1,000,000
50,000
2,500
$ 375,000.00
Remember these are savings
per mailing, if you mail more than once per year you must Multiply by that
number.
The US Post Office and this nation’s largest mailers have realized this
waste is an untapped “Profit Center”... So they’ve designed systems that
cut this waste more and more every time they mail. For them the tougher
the economy gets the more they want to invest in cutting waste.
Most small and medium sized mailers don’t take advantage of this relatively new
service.
Either they don’t know they exist or they think it’s too hard or expensive to
use these systems cost effectively.
My company wants to help you understand these new services that the “Big
Mailers” have invested tons of money developing.
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